Internet advertising is a multi-million-dollar industry. It may still be considered in its infancy but Internet advertising is fast rising in popularity because this new medium has brought advertising to a whole new level of involvement and interactivity.

Because of the very nature of the Internet, any kind of advertising would also take advantage of the inherent features of the medium. For example, the Internet is the only medium where the possibility of tailor-fitting the kind of advertisements a visitor sees can be made possible because certain information about the visitor can be gleaned. For example, a visitor who frequents console gaming websites, is more likely to buy a game-related product that he sees bannered in the gaming website he visits.

One of the terms that you will encounter when you talk about advertising on the Internet is AdSense. AdSense is a program devised by Google that enables web publishers to display relevant Google ads on their websites in a manner that is both fast and easy. The ads that will be put on a web publisher’s website is related to the kind of content or material that a website visitor is looking for on the site. AdSense allows a web publisher to not only enhance his website but also gives him a great way of earning money off it. AdSense also allows publishers to provide Google web and site search for the visitors in their website. One other money making feature is by allowing Google to display ads on the “Search Results” pages generated from a search string on the website.

Google AdSense is a really powerful way of handling web ads that ensure advertisers’ message are successfully transmitted to website visitors. It has also shown how effective it is in providing a good revenue stream for web publishers. But what if you can actually maximize the effectivity of an ad so that it results in more visitors clicking on it, thus maximizing the possibility of making a sale? This would benefit not only an advertiser in terms of revenues generated by the sales, it would also be beneficial to a web publisher who shall enjoy more profits from the click throughs for the ads. This may sound like a pipe dream but it can happen. All you need to do is be aware of how your ads are constructed.

Believe it or not there is a science in the way an ad should be composed so that it will attract the most number of visitors and thus, get more clicks. The idea is simple and the solution is equally simple – make the ads look less like an ad and more like a part of the content of a web page.

Some people might think that this tactic is not being fair and actually an underhanded tactic to take advantage of the Google AdSense program’s policies in order to bring in extra bucks.

The truth of the matter though is that it is not illegal. You, as a publisher or advertiser, is just trying to address and solve a limitation of the very nature of most web surfers – that is, they most likely suffer from what is called as banner blindness. Most people typically overlook anything that so much as remotely resembles an ad. The reason? They are constantly bombarded by advertising that they have a tendency to shut out any awareness for an ad when they surf even if technically they would be interested with what an ad has to offer. By using AdSense, you can determine that Internet visitors are actually maintaining their interest because the ads that are shown are related to the content placed inside the page. A visitor who clicks on an ad basically signifies her interest in whatever product or service the ad is offering.

The key towards successfully making more money with AdSense is not in hiding the obvious fact that the links you are presenting are ads. Rather, the trick is in putting the ads on the web page in such a manner that they will not be overlooked or ignored by a visitor.

One effective way of ensuring that a website visitor will not ignore your ad is by using the optimal ad format.

Based on surveys, the most popular format used for ads are the 336 x 280 and 300 x 250 ad sizes. The former receives the highest click through rate among all of the available ad sizes with the latter being a close second. All of the other available ad sizes are not clicked as much.

There is a very good reason why the two mentioned formats are more successful in capturing visitors’ attention more than the other formats. And it has everything to do with banner blindness. As previously mentioned, banner blindness is a state when most Internet visitors, who are so used to seeing forms of advertising while they are surfing, would subconsciously ignore anything that would remotely resemble the shape of a piece of web advertising. Based on this, it is quite apparent that ad formats that follow the “traditional” measurements are going to be ignored by a majority of Internet users. The ad format that seems to suffer most from banner blindness is the 468 x 60 banner ad format, so as much as possible avoid using this. The 728 x 90 ad format is not as bad as the 468 x 60 but it still suffers from the banner blindness phenomenon although to a lesser degree.

The so called thin and tall ad formats ( the 120 x 240, 160 x 600 and 120 x 600 ad measurements) also get lower click through rates because of the simple fact that they do not fit well in any other parts of the page except on the right side or left side – which are traditionally used for the navigation section of a website. Considered to be the best place for an ad would be the middle of a web page, so try to get your ads placed in this area to ensure a high click through rate.

If you want to boost your clickthrough rates and slash your advertising costs moments from now, then pay close attention.

Because you’re about to uncover 4 surefire techniques to dominate your Adwords’ listings… practically wiping-out your competition at the same time.

Best of all, they’re quick and easy to apply.

Let’s get started:

1. Experiment with dynamic headlines – Dynamic headlines replace your normal ad headline with what the searcher types in.

So, if the searcher types, “Furniture”, this appears in the headline.

And if the searcher types in a search phrase that can’t fit, such as “Affordable quality furniture,” then it reverts back to your default headline.
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Use it by inputting, “{KeyWord:Quality Furniture}” in the headline portion of your ad. “Quality Furniture” is your default headline.

Also, note that the “K” and “W” are capitalized in “KeyWord”. This means that the first letter in each search phrased is capitalized. For instance, “Fun Furniture,” instead of “Fun furniture” (if you had “Keyword”).

Dynamic headlines almost always significantly boost clickthrough rates. But, they also sometimes reduce the quality traffic you get.

You should experiment with dynamic headlines. If you find that an Ad Group is producing low-quality traffic, then you would toss the dynamic headline… and add a qualifier instead.

Some examples of a qualifier are to add a price to your ad, using the words “For serious customers only”, “buy now”, or to use words that call-out targeted customers to click on your ad.

Also, try adding words around the dynamic headline, such as, “Unique {Keyword:Furniture}”. This works best in Ad Groups with only a few keywords.

2. Test ad positions – because the highest one isn’t always the best.

Keep in mind, the number 1 position usually produces the MOST traffic. However, it does not always produce the BEST quality traffic.

Instead, you can continually adjust your bids (based on several days data) to target lower positions instead. Depending on your market, you may target position three or four.

Remember, many bidders daily budgets cut off their campaigns near the end of the day. This means you get their top positions for a fraction of the cost!

3. How to use site selection correctly – The site selection option allows advertisers to place their ads on specific content sites.

It is a completely different animal than search traffic. And varies from normal content ads.

Because instead of paying per click, you’re paying for impressions (or how many times your ad is seen). This can be a lifesaver for some businesses and a waste of money for others.

It depends on the market. Some markets produce terrible results with search traffic. But, are great for selected sites. Why?

Well, usually it’s because a market is in its infancy. And your target market is NOT searching for what your have to offer.

Instead, the only way they can be reached is in their communities. You must go to them. These communities might be blogs, discussion forums, or news sites.

An example, might be a tool that creates video blogs.

Very few people are looking to do this. But, LOT’S of normal blog publishers may easily be convinced that this is something they need to be doing.

The bottom line is… if you get good results with search traffic, then you probably want to pay per click for your content advertising. The only exception is if you have a killer ad (that generates lots of clicks). Because it will be cheaper to pay for impressions.

4. Put your best performing text ad on your banner.

Most advertisers either stick only with text ads. Or they use ineffective banner ads. These are costly mistakes. The smart way to do it is to find a very effective text ad.

Then, put it on your banner ad. You will find that these normally out-perform your text ads. And will be your most profitable. Images may say a thousands words, but it’s the right words that close more sales!

To SEO or To PPC? The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet. At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested. Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible. You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers. Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing. 1. SEO SEO stands for Search Engine Optimization. Some researches indicate that 60% – 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest. To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client. In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit. 2. PPC PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine. With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest. There are some guaranteed benefits when you get to maximize the PPC strategy. ? PPC lets you advertise to the whole of the online community. It is also relatively easy to set up. ? At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks. ? You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed. ? You will also be able to adjust well to changes in market demands and trends. In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones. There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you ll get exactly what you want.